IVE is back to heat up the season with their latest single, "Summer Festa," a collaboration with Pepsi, releasing this Friday at 6 p.m. This disco-pop track, part of the “2024 Pepsi Campaign,” features a funky guitar and groovy bass, capturing the vibrant atmosphere of summer.
The unique vocal tones of IVE members Yujin, Gaeul, Rei, Wonyoung, Liz, and Leeseo blend perfectly with the simple but rhythmic beat, creating an infectious chorus that will have listeners dancing along. The lyrics convey messages of independence and confidence with lines like “I make my own opportunity” and “happy to take challenges,” themes commonly found in IVE's music.
The music video brings the song to life with stunning visuals and energetic choreography, set against the backdrop of a lively beach party. It captures the joy and excitement of summer adventures, complete with vibrant colors and fun beach activities.
IVE’s history with Pepsi dates back to 2021 with Ahn Yu-jin's involvement, followed by Jang Won-young and Leeseo in 2022, and all six members in 2023. Their “2023 Pepsi Campaign” song, “I Want,” topped major local music charts, and "Summer Festa" is set to continue this successful collaboration, promising to be a summer staple for fans around the world.
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